Last Updated On: 03/11/2024

1. Introduction

The Backstory is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect any information you provide to us when using our services.

2. The Information We Collect

We may collect and process the following types of personal information:

Contact details: Name, phone number, email address, home address.

Medical information: Health history, current symptoms, medications, treatment notes.

Appointment details: Booking history, attendance, payment records.

Financial information: Payment details

3. How We Use Your Information

We collect your information for the following purposes:

To provide safe and effective chiropractic care

To maintain accurate medical records

To contact you regarding appointments or changes

To comply with legal, regulatory, or professional obligations

With your consent, to send occasional updates or health-related information

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

Consent: For optional communications and non-clinical uses.

Contract: To provide our services to you.

Legal obligation: To meet regulatory and professional standards.

Vital interests: In rare cases where treatment may be critical to your health.

Legitimate interests: For internal record-keeping and practice management.

5. Data Sharing

We do not sell, rent, or trade your personal information.

We may share your information with:

Healthcare professionals involved in your care

Regulatory bodies if legally required

Service providers (e.g. secure booking/payment systems) under data processing agreements

6. How We Store Your Data

All personal data is stored securely, whether in electronic or paper format.

Electronic records are protected using encryption and password access.

We retain medical records in line with UK legal and professional retention requirements (typically 8 years for adults; longer for children).

7. Your Rights

Under GDPR, you have the right to:

Access your personal data

Request corrections to inaccurate data

Request deletion (in certain circumstances)

Restrict or object to processing

Data portability (where applicable)

Lodge a complaint with the Information Commissioner’s Office (ICO)

8. Contact Us

If you have any questions or concerns about your personal data, please contact:

The Backstory

Prama House, Level 2

267 Banbury Road, Oxford

OX2 7HT